Advertisers struggle with following issues when it comes to strategic resource allocation:
- What are the influential touchpoints in my category?
- How can I compare my performance on activities whose performance is traditionally not measured in a comparable way, for example, a TV ad, a sponsoring activity, a smartphone application, a point of sale animation, my company website, etc.?
- How to benchmark against key competitors on all these activities?
- How to make sure my organization is concentrating its key resources on what really matters?
- Are all my communication initiatives visible on the market?
Actually, better marketing
- Is effective : Do the right things
- Is efficient : Do the things right
- Is accountable: Be transparent to all stakeholders
And the start point is a robust, holistic measurement platform: You cannot manage what you cannot measure.
We, at ROI\marketing, help you step up to more effective, more efficient and accountable marketing through the Touch Point Model® that single sources the MCA® platform and key brand metrics to have a complete diagnostic of the brand in its competitive environment.