25 years of consulting experience in marketing and communications for Fortune 500 companies
Michel Sara supervised more than 100 marketing effectiveness projects globally in most major categories.
Prior to his 12-year experience in the area of strategic resource allocation, he has worked for 10 years in communication agencies (Director for France at Wieden + Kennedy, Deputy Managing Director at TBWA in Paris). In his last position, he acted as Managing Director of J. Walter Thompson in Paris.
He is a graduate of the MIT Sloan School of Management and holds a Masters’ Degree in Economics from the University of Paris-II Pantheon-Assas.
He is a Visiting Professor at the IE Business School in Madrid.