(In French only) Social media : quelle juste place ?

admin — Wed, 16 Dec 2015 17:18:23 +0000

A la suite de sa tribune “Social media : on y a pourtant cru”, parue le 4 décembre 2015 sur le site de l’ADN, Michel Sara a été interpellé par Ghislain Tenneson, co-Directeur du planning stratégique de l’agence Marcel dans sa tribune “Social media bashing” du 15 Décembre suivant.

Nouvelle tribune de Michel Sara parue le 16 décembre en réponse à Ghislain Tenneson :
→ Lire la tribune de ROI\marketing “Social media : quelle juste place ?

10 KPI’s to track your brand’s performance on Facebook

admin — Thu, 14 May 2015 10:53:06 +0000

Here are 10 KPI’s to track your brand’s performance on Facebook.

Number of fans	Number of people that liked the brand page on Facebook and potentially exposed to published posts of this brand.
Progression of the community	New likes – unlikes
Reach of posts (Organic vs. paid)	Number of fans that see a published post in their newsfeed. Brands can decide to promote posts from their Facebook page to increase the reach of posts.
Hide, Report as Spam, and Unlikes of posts	These actions will decrease the number of people you reach.
Posts engagement	The number of people that liked, shared, clicked or commented on the post
Post engagement rate	Engaged people (liked, commented, clicked, shared) / Reach
Page engagement rate	Average of all posts engagement rate OR Engaged people of one post / Total number of fans
Page and Tab Visits	The number of times each of your Page tabs was viewed
External Referrers	The number of times people came to your Page from a website off of Facebook
Characteristics of people engaged	Know better your audience, notably on age, gender, location

ROI\marketing » social media

(In French only) Social media : quelle juste place ?

10 KPI’s to track your brand’s performance on Facebook