ROI\marketing » Digital https://roi-marketing.consulting Marketing Effectiveness Audit and Integrated Communications Plan Mon, 21 Dec 2020 09:31:40 +0000 en-GB hourly 1 https://wordpress.org/?v=4.1.42 Shutting down its Twitter, Facebook and Instagram pages: No business impact https://roi-marketing.consulting/shutting-twitter-facebook-instagram-pages-business-impact/ https://roi-marketing.consulting/shutting-twitter-facebook-instagram-pages-business-impact/#comments Tue, 17 Apr 2018 11:51:39 +0000 http://roi-marketing.consulting/?p=772 Excellent perspective on the use of social media in the corporate world.

Illustration impact shutting down social media accounts

 

]]> https://roi-marketing.consulting/shutting-twitter-facebook-instagram-pages-business-impact/feed/ 0 Facebook forgot about the golden goose of connecting people together https://roi-marketing.consulting/784/ https://roi-marketing.consulting/784/#comments Wed, 24 Jan 2018 12:07:39 +0000 http://roi-marketing.consulting/?p=784 Excellent article about the recent changes in Facebook news feed. I will cite one sentence from Ritson but encourage to read all the article: “Zuckerberg has realised that Facebook has lost its way. Somewhere among the golden eggs of billion-dollar profits and advertising income, Facebook forgot about the golden goose of connecting people together.”

Illustration article

 

]]> https://roi-marketing.consulting/784/feed/ 0 (In French only) Pub. digitale : faut-il dépenser autant ? https://roi-marketing.consulting/in-french-only-pub-digitale-faut-il-depenser-autant/ https://roi-marketing.consulting/in-french-only-pub-digitale-faut-il-depenser-autant/#comments Tue, 07 Mar 2017 08:06:57 +0000 http://roi-marketing.consulting/?p=700 Regardez de près comment vos euros dépensés en bannières se réduisent à des centimes et ne perdez pas de vue les fondamentaux. Explications de Michel Sara, fondateur de ROI\marketing.

Lire l’article sur le site de l’ADN 

]]> https://roi-marketing.consulting/in-french-only-pub-digitale-faut-il-depenser-autant/feed/ 0 OOH in its 360 environment: the MCA perspective https://roi-marketing.consulting/ooh-360-environment-mca-perspective/ https://roi-marketing.consulting/ooh-360-environment-mca-perspective/#comments Fri, 30 Sep 2016 12:32:17 +0000 http://roi-marketing.consulting/?p=676 Michel Sara, guest speaker and the FEPE annual congress in Barcelona, June 2016

]]> https://roi-marketing.consulting/ooh-360-environment-mca-perspective/feed/ 0 (In French only) Dialogue sur les réseaux sociaux : on y a pourtant cru https://roi-marketing.consulting/in-french-only-dialogue-sur-les-reseaux-sociaux-pourtant-cru/ https://roi-marketing.consulting/in-french-only-dialogue-sur-les-reseaux-sociaux-pourtant-cru/#comments Fri, 04 Dec 2015 18:56:25 +0000 http://roi-marketing.consulting/?p=652 Dans cette tribune parue le 4 Décembre 2015 sur le site de l’ADN, Michel Sara, fondateur & Directeur général de ROI\marketing, donne sa vision de l’apport des réseaux sociaux à la stratégie de communication des marques.

→ Lire la tribune de ROI\marketing “Dialogue sur les réseaux sociaux : on y a pourtant cru”

 

 

 

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