ROI\marketing » Social media https://roi-marketing.consulting Marketing Effectiveness Audit and Integrated Communications Plan Mon, 21 Dec 2020 09:31:40 +0000 en-GB hourly 1 https://wordpress.org/?v=4.1.42 Shutting down its Twitter, Facebook and Instagram pages: No business impact https://roi-marketing.consulting/shutting-twitter-facebook-instagram-pages-business-impact/ https://roi-marketing.consulting/shutting-twitter-facebook-instagram-pages-business-impact/#comments Tue, 17 Apr 2018 11:51:39 +0000 http://roi-marketing.consulting/?p=772 Excellent perspective on the use of social media in the corporate world.

Illustration impact shutting down social media accounts

 

]]> https://roi-marketing.consulting/shutting-twitter-facebook-instagram-pages-business-impact/feed/ 0 Facebook forgot about the golden goose of connecting people together https://roi-marketing.consulting/784/ https://roi-marketing.consulting/784/#comments Wed, 24 Jan 2018 12:07:39 +0000 http://roi-marketing.consulting/?p=784 Excellent article about the recent changes in Facebook news feed. I will cite one sentence from Ritson but encourage to read all the article: “Zuckerberg has realised that Facebook has lost its way. Somewhere among the golden eggs of billion-dollar profits and advertising income, Facebook forgot about the golden goose of connecting people together.”

Illustration article

 

]]> https://roi-marketing.consulting/784/feed/ 0 (In French only) Pub. digitale : faut-il dépenser autant ? https://roi-marketing.consulting/in-french-only-pub-digitale-faut-il-depenser-autant/ https://roi-marketing.consulting/in-french-only-pub-digitale-faut-il-depenser-autant/#comments Tue, 07 Mar 2017 08:06:57 +0000 http://roi-marketing.consulting/?p=700 Regardez de près comment vos euros dépensés en bannières se réduisent à des centimes et ne perdez pas de vue les fondamentaux. Explications de Michel Sara, fondateur de ROI\marketing.

Lire l’article sur le site de l’ADN 

]]> https://roi-marketing.consulting/in-french-only-pub-digitale-faut-il-depenser-autant/feed/ 0 (in French only) Social media is… social media https://roi-marketing.consulting/social-media-is-social-media-in-french/ https://roi-marketing.consulting/social-media-is-social-media-in-french/#comments Fri, 30 Sep 2016 12:16:01 +0000 http://roi-marketing.consulting/?p=670 Michel Sara, guest sepaker at Assises de la Promotion in Paris, March 2016

]]> https://roi-marketing.consulting/social-media-is-social-media-in-french/feed/ 0 (In French only) Social media : quelle juste place ? https://roi-marketing.consulting/social-media-quelle-juste-place/ https://roi-marketing.consulting/social-media-quelle-juste-place/#comments Wed, 16 Dec 2015 17:18:23 +0000 http://roi-marketing.consulting/?p=659 A la suite de sa tribune “Social media : on y a pourtant cru”, parue le 4 décembre 2015 sur le site de l’ADN, Michel Sara a été interpellé par Ghislain Tenneson, co-Directeur du planning stratégique de l’agence Marcel dans sa tribune “Social media bashing” du 15 Décembre suivant.

Nouvelle tribune de Michel Sara parue le 16 décembre en réponse à Ghislain Tenneson :
→ Lire la tribune de ROI\marketing “Social media : quelle juste place ?

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