ROI\marketing is a consulting company specialized in zero-based budget (ZBB) strategic resource allocation for marketing and communication.
As a representative of Integration Marketing & Communication, we use the MCA® (Market Contact Audit) measurement platform to establish a consumer-based, quantitative diagnostics. We then turn MCA®-based learnings into integrated communication plans through a rigorous process which aligns our clients’ internal and external stakeholders, such as communication and media agencies.
We also provide training in the area of channel planning
(Official French certification authority for professional training AFDAS, License# 11 75 46513 75)