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Who we are

The founder

25 years of consulting experience in marketing and communications for Fortune 500 companies

Photograhy of Michel Sara, fonder of ROI\marketing, marketing effectiveness consulting firmMichel Sara supervised more than 100 marketing effectiveness projects globally in most major categories.

Prior to his 12-year experience in the area of strategic resource allocation, he has worked for 10 years in communication agencies (Director for France at Wieden + Kennedy, Deputy Managing Director at TBWA in Paris). In his last position, he acted as Managing Director of J. Walter Thompson in Paris.

He is a graduate of the MIT Sloan School of Management and holds a Masters’ Degree in Economics from the University of Paris-II Pantheon-Assas.

He is a Visiting Professor at the IE Business School in Madrid.