Michel Sara has 30 years + of consulting experience in marketing and communications for Fortune 500 companies.
He supervised more than 200 marketing effectiveness projects globally in most major categories.
Prior to his 20-year + experience in the area of strategic resource allocation, he has worked for 10 years in communication agencies (Director for France at Wieden + Kennedy, Deputy Managing Director at TBWA in Paris). In his last position, he acted as Managing Director of J. Walter Thompson in Paris.
Prior to founding ROI\marketing, he was Partner at Integration Marketing & Communication (MCA proprietary) in charge for Global Clients and Product Development.
He is a graduate of the MIT Sloan School of Management and holds a Masters’ Degree in Economics from the University of Paris-II Pantheon-Assas.
He has been a Visiting Professor at the IE Business School in Madrid for 4 years.