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In 2017, reach was the buzzword

Insightful post: taking care of heavy users and core clients is fine but don’t forget to reach out to occasional consumers. At ARF conference, Nielsen Catalina unveiled a study which concluded that reach was an important sales driver, accounting for 22% of sales growth; the only factor listed above it was ad creative, with 47%. Targeting (9%), Recency (5%) and Context (2%) brought up the rear.

Illustration IN 2017 Reach was the buzzword