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Media buying’s deadly sins – and why agencies are too late to save their souls

Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing. If you have been to any advertising event you can imagine how it generally went down: the usual ongoing orgy of ‘disruptive digital purpose’ and ‘purpose-driven digital disruption’, and of course the big keynote on ‘the digital disruption of purpose’. Take your pick.

But nestled among the ‘Sturm und Drang’ of 21st-century advertising cliché were some genuinely fascinating sessions. This being New York City, it was a top-tier crowd and occasionally there were moments of genuine clarity.