In his article, Mark Ritson, Marketing professor and columnist says:
“Zero-based budgeting is the highest signal of marketing skill”.
That’s what ROI\marketing has been delivering to its clients for over a decade.
In his article, Mark Ritson, Marketing professor and columnist says:
“Zero-based budgeting is the highest signal of marketing skill”.
That’s what ROI\marketing has been delivering to its clients for over a decade.