Here are 10 KPI’s to track your brand’s performance on Facebook.
| Number of fans | Number of people that liked the brand page on Facebook and potentially exposed to published posts of this brand. |
| Progression of the community | New likes – unlikes |
| Reach of posts (Organic vs. paid) | Number of fans that see a published post in their newsfeed. Brands can decide to promote posts from their Facebook page to increase the reach of posts. |
| Hide, Report as Spam, and Unlikes of posts | These actions will decrease the number of people you reach. |
| Posts engagement | The number of people that liked, shared, clicked or commented on the post |
| Post engagement rate | Engaged people (liked, commented, clicked, shared) / Reach |
| Page engagement rate | Average of all posts engagement rate OR Engaged people of one post / Total number of fans |
| Page and Tab Visits | The number of times each of your Page tabs was viewed |
| External Referrers | The number of times people came to your Page from a website off of Facebook |
| Characteristics of people engaged | Know better your audience, notably on age, gender, location |